Adding and claiming to local business listings help to attract more local customers and even helps in SEO efforts. Even if the native town is small, where every resident is aware of your business new people and visitors are looking for your products or services.
For example, travelers are searching for restaurants or cafeterias on their mobile phones. Therefore, competitive businesses must never ignore in setting their ad on high-quality online directories.
If the directory is not popular among local searches, it can negatively affect your ranking. Pay attention to the business listing platform you plan to apply to or visit website directly to understand their terms and conditions. Choose the correct online listing platform to take advantage of the powerful and generally free publicity.
Questions to ask before filling your listing
- Is this a credible site for business listing?
- Will clients view my business as legitimate, when they find me on this website?
- Does my target audience visit this website?
For local businesses, common directories users prefer are Google My Business, Yahoo, Bing Places, Yelp, etc. Besides, there are some extra niche directories like Porch for interior designers and home improvement professionals or Avvo for advocates.
Bleen.com.au is an online business directory that even offers lead generation services. In today’s SEO era, website listing on local directories depends on the odds of extensive visibility and credibility.
Business Listings Role in Local SEO
Local business listing can be built using a manual or automated approach. The crucial thing to keep in mind is any approach you take the data on every listing needs to be consistent. Local business listings are too powerful and a small typing or printing error can misdirect potential customers.
Automated local SEO tools ensure that the listings are accurate and consistent. This helps to enhance site visibility. You receive alerts when new reviews are received on major platforms, which empower you to respond to clients on time. You can even track your development and find out how customers interact with your listings.
Update listing data
Even local businesses can rebrand or shift to a new location or switch to a new phone number. On the commercial landscape, this is common but is challenging to your online visibility and SEO. Old information can misdirect consumers, damage the ranking, and even revenue. It is crucial to manage the data changes properly.
Data change management
Manually find every reference linked to your old information. It includes mentions on local business listings, your website, and unstructured references on news sites or blogs. Edit every reference and update pages and elements on your site.
Contact every publication mentioning your old data and request them to update your new NAP. Updates can even be possible using automated data management services. Announce your updates on social media profiles.
If you have business posts published on the BusyFox blog then make sure to inform them about the new data changes. Make sure to read the Google guidelines, while making a NAP update to avoid accidental violation.