Terms like user experience, response management, reviews, aren’t new. Whether you’re developing a product or adding a new product/service in the current line; listening to the user is mandatory. Collecting users’ feedback isn’t new for the marketers to draft effective marketing and sales strategy but certain methods to collect them have expanded.
From manual methods to digital techniques, collecting feedback determines and establishes a genuine relationship with your customers. Now, digital channels have emerged for marketers to perceive customer service outlook.
However, there’re certain basic queries on why should a business collect feedback from its customers? Will any User feedback and engagement tool help? Likewise, here’re 5 questions and answers to ponder on customer feedback.
What is Feedback? Why Collect Them?
Feedback is a review or suggestion from customers/clients on how they felt after using any product/service. It can be negative, positive or in some instances, neutral. Feedback helps businesses to build something new and valuable for the customers who are your potential buyers. They’re not a simple statement. That’s their perception of your service.
Where Should One Collect Feedback?
Switch to digital means. Social channels, Play Store, Google search and in-app feedback are trending.
Whom Should You Collect Feedback From?
Is your target audience the base to collect feedback? Should you switch to new customers for their opinion? That’s tough to crack! Every business rather than chasing its target audience must interact with new users as well before launching any new product or service.
When Should One Collect Feedback?
There’re three recommended stages to fetch feedback. They’re the ideation phase, prototype phase, and validation phase.
How To Collect Feedback?
Start your ideation on the factors you want to verify for your business. Pitch the customers and collect their opinion on them. Apxor services help you to get a qualitative analysis.