The objective here is not to teach you the basics of natural referencing and to make you SEOs but rather to make you aware of the main areas of optimization to integrate into your SEO strategy. To carry out your visibility actions, we will also see what you can, or must, outsource or internalize.
What are the areas of optimization to reference your website? How to include SEO in the overall strategy of your business?
Choice of keywords to reference your site
The first step in optimizing a website for small business seo is choosing the right keywords. Indeed, each page of your site must be optimized for a key phrase, including one or two variants.
To do this, define the theme or the precise need your page meets, establish a list of keywords on which you would like to position yourself and calculate their potential with Keyword Planner (we will help you to use it through this article ). Take for example the case of this article and study the process together.
The theme of the article is: the optimization of a site for SEO. Here are the keywords on which we would like to position ourselves:
- reference your site
- reference his website
- website optimization
- optimize your website
- Seo website
- SEO website
- how to reference your site
- natural reference
- optimize natural referencing
And here’s how to calculate the potential of those keywords. Let’s build a table with 5 columns including: your keyword, the monthly search volume (given by KeyWord Planner), the number of results for the Google query “allintitle: your keyword”, the KEI – Keyword Effectivness Index (volume search / number of allintitle results), as well as the leader.
A key expression stands out: “how to reference your site”. Indeed, it has the highest KEI, thus demonstrating a relevant relationship between a high search volume and a low number of results. It is therefore on this keyword that we mainly want to position this article.
Content
The first axis of optimization for SEO is your content, within which many elements can be worked on. To maximize the visibility of your content: limit yourself to a single topic per page , write content of at least 400 words (in order to provide a sufficiently comprehensive response to your readers and to succeed in positioning yourself on your keywords).
Hn titles
To prioritize your ideas across a content page, you should use Hn titles. There are 6 of them, ranging from H1, the most important, to H6, the least important. Titles play an essential role for the engines and in the semantic construction of your pages. They require rigorous work.
Ideally:
H1 titles should best describe the content of your pages, while containing the keywords on which you want to rank. They must be unique. The H2 titles correspond to your chapô. They summarize in a few lines the theme of your article by including the main keywords. The other Hn serve you to articulate your different ideas. They should also contain your main keywords.